PUBER Startup Gains Traction and Provides Employment for Powerless People

ev chargerRecent startup PUBER has signed a major contract with a Chinese manufacturer to produce hundreds of thousands of trailered EV chargers as they roll out their new mobile charging service for electric vehicles that have run out of power on the road.

These new devices have power adaptors for most brands of electric cars and can charge them back to full charge in around half an hour.

CEO Max Power said that one of the things he was really pleased about was being able to provide self employment opportunities for people who had lost their incomes when companies like Uber and Lyft made the shift to driverless cars. “It’s kind of ironic”, he said from his home in Chattanooga TN ” that we are offering employment to people whose livelihoods disappeared when these companies replaced the people who built their business with autonomous cars.”

He went on to say that PUBER was launched in a think tank at the 10th annual Chattanooga startup week and immediately gained traction with investors who recognised that there was a major opportunity with a growing trend of people running out of electricity during their trips. “Many people haven’t made the mental shift from having cars that can drive for 500 miles on a tank, to a car that can only do about 200 miles. Many forget to charge them up and overestimate how far they can go when they get back in.”

Owner operators buy one or more towable trailers fitted with a large powerpack and power adaptors for most brands of car. Customers have a mobile app which allows them to send their GPS location, prepayment and a service request to the nearest PUBER operator who can’t wait to get them on the road again.

My Auckland Commute to Work

Do you ever think back to how things used to be? Auckland motorways used to be known as the car park. My commute on the North Shore is so easy these days, thanks to the awesome travel information we have at our fingertips and some awesome transport planning by Auckland Transport and the NZ Transport Agency.

Britomart Station“You have no scheduled appointments today”, the display on my mobile says. “Are you going to work?”

I speak to it: “Yes. Audio on.”

“Travel time via the motorway is 67 minutes. Travel time via Public Transport is 23 minutes if you leave now.”

“Travel time in 30 minutes?”

“Estimated travel time in 30 minutes via motorway is 82 minutes or 27 minutes via Public Transport. Would you like me to book a car park at the Long Bay satellite Park & Ride?”

“Yes, please.”

“Your car park at Long Bay Beach Park & Ride is number 118.”

As I get into my car, it says “Mobile connected, confirm navigate to Park 118 at Long Bay Beach.”

“Yes, confirmed.”

“Turn right in 200 meters car park is on the right……You have arrived. Buses to the Albany train station are available every 5 minutes.”

“The next train is full, another train is arriving in 5 minutes, seat 15A reserved, use your Hop Card for a free coffee while you wait. Confirm flat white no sugar.”

“You have 3 VIP emails. Read?”

“Yes, audio off.”

I smile as the train races past the cars on the motorway, still a little impressed that it is flowing as well as it is given that Auckland’s population has increased by 250,000 in the last 4 years.

You have been driving for 2 hours

“Would you like to order your favorite coffee from Starbucks? You have been driving for a little over 2 hours and there is one just a mile ahead.”

StarbucksFord Sync is looking after my well being. It also asked if I had any passengers that I would like to order for and I was able to order for all of us without lifting my fingers from the wheel. I then told Spotify to play some more old school Bruno Mars as headed for the cafe.

I was also able to reserve an EV carpark right by the front door, so that the car could get a lift at the same time as we had our coffee break.

You won’t ever see me in a self driving car if I can help it, but I do like the new technology:)

 

My Grocer is Getting Social With Me

Back in the day, when I was a toddler, the grocer was like a family friend. When we went into the supermarket, the butcher would see us coming and set his slicer to thinnest mode and get ready to cut some veal for Wiener schnitzel, just as my mother liked it, he would chew the fat with her and give me a saveloy.

Grocer’s over time became more impersonal and started focusing more on customer acquisition with ads and inserts in newspapers and local rags. Then of course subscriptions to the NZ Herald died down to a trickle and they went to a wireless subscription model, which started with a free Kindle for a 2 year subscription and the local papers are down to 1 per week if you’re in a well populated area.

Impersonal probably isn’t fair because of course I now have a tablet magnet mounted on my fridge which the F&P fridge scanner talks to and that send the order direct to my local Countdown  supermarket for pick up (if I want to touch and feel the fruit or extra little things) or home delivery. The tablet is connected to the home network and lets us watch cooking lessons, checking if we need any of the ingredients to be added to the shopping list, as well as the usual things like streaming music, TV, Skype, internet etc.  just as the other tablets around the house do.

Anyway, I was talking about the switch from acquisition to retention, or back to basics, but using modern technology. I was getting frustrated with the construction at our local supermarket, but am now so impressed with the way they have embraced social media in and out of the store with their new studio. Well it looks like a recording studio, but basically it has no window, so that you can talk to the guys while they are running Facebook, Foursquare Check-In Deals and Twitter campaigns with big video projector displays on the wall showing discussions they are having within and outside of the store.

These people are getting to know real customers and having relationships with them, generating loyalty that reminds me of the way grocers used to do it back in the day.

I remember the story that a friend told me many years ago, of how she went to Lincoln North Pak N Save with twin girls who were really hard to manage. The owner John Street went to her, gave her his business card and said to call him personally and he would arrange for someone to entertain the twins while she was shopping.

I spoke to him subsequently, although he didn’t know that I knew them personally and he explained. A loyal customer like her who spends around $150 a week (I know it was a long time ago) is worth more then $23,000 over 3 years. Now if you think about what it costs to get a new customer, an investment in social media, taken from what they used to spend on daily newspaper advertising isn’t much is it?

Mitre 10 Gave Me A Leaf Blower

It was just another ordinary Saturday morning. I woke up, showered, made myself a Capuccino, scanned the now empty milk bottle out of the fridge and listened to the new Rolling Stones album on Spotify. Who would have thought they would be launching another album? I have to tell you mockers, it has some really good tracks on it. Maybe you forgot what great songwriters those guys are.

My wife and I decided to go out to brunch and I plugged my iPhone into my Belkin car mount which still has that bit on the top that broke the second day I got it. I love it but I must get around to claiming on the warranty. It connected to the Wi-Fi entertainment system in the car and we drove off listening to the rest of the album. I must say, whilst I still have all my record and CD collections, that I am loving Spotify. I just can’t believe how long it took them to get to New Zealand.

Anyway, so we were heading down Oteha Valley Road in Albany when the heads up display in my car told me I had a notification from Fly Buys. I used to mock those loyalty systems, but things have changed since they picked up Proximity Based Marketing. Anyway, it said Mitre 10 Mega had an offer I couldn’t refuse if I could get there in the next 15 minutes. Well we were about to drive right past, but we agreed we might as well stop, and their cafe on the 1st floor was pretty good.

We arrived and I put the Belkin in the boot (next car I get the entertainment system will just connect to my phone and it won’t need a mount, isn’t it funny that no matter what advances there are we are never satisfied?) so my car wouldn’t get broken into and were walking through the car park into into the entrance, just as my mobile got another alert.

It said “Welcome back to Mitre 10 Mr Cappel, glad you could make it. Please look up and to your right.”

I did that and all of a sudden there was a bit of loud music and a green light started flashing above the information counter. There were a few people entering the store with us but when the girl called “Over here Mr Cappel”, I figured she meant us.

Well to cut a long story short, I had purchased a new battery powered lawn mower there 6 months earlier and they were running a location based promotion. The deal was that the first person who had bought a lawn mower from them in the last 12 months who responded to the promotion by coming into the store within 15 minutes of the of the proximity based notification, was going to be given a free leaf blower / leaf vacuum mulcher, and guess what, the first person was me. Our neighbors still hadn’t cut down the giant oak tree that bathes my driveway in golden brown crunchy leaves every May, so this was a pretty good win.

Of course while we were there we bought some more plants and had our brunch, did I say they are nice people in that cafe?

I enjoyed sucking up those leaves with my new toy in the Saturday afternoon autumn sunshine (sunny weekend? I know, right!) that afternoon and made sure it got locked up in the shed straight afterwards, so the dogs wouldn’t chew up the bag like the did on the one I bought a few years ago, the day after I bought it!