StopThief Mini Trackers Stop Crooks in Their Tracks

Telephone Card 1

This is a simulation, not a real thief!

There’s a new kid in town in the location based tracking business and they are taking on retail store thieves, guiding Police straight to their location with miniature trackers hidden in cartons of cigarettes and banking bags and it’s had a dramatic impact on crime reduction in the retail industry.

New Zealand Country Manager of StopThief Ltd, Mr Marshall Troops said today that he was thrilled with the number of convictions that had been obtained in the 6 months since this product was released into the retail sector, saying “Retailers in some areas were at their wits end. So many have been robbed multiple times, injured, afraid for their safety and their livelihood and really felt powerless. Now they can hide very small tracking devices into cartons of cigarettes and other articles thieves commonly demand from them and those are off course the ones they hand over when their store is invaded.”

He went on to explain that these new devices not only provided accurate tracking of the stolen items, but they were able to emit a high pitched signal that can only be stopped by the StopThief Software as a Service application. The devices are very difficult to damage. This has given Police the confidence that they can enter premises where the devices have been tracked to, with a breadcrumb map right from the retail store, viewable from their mobile or tablet.

Troops went on to say that StopThief is having very positive discussions, not only with retailers such as convenience, liquor, grocery stores and gas stations, but there is also support from manufacturers and distributors such as tobacco and insurance companies. One major retail insurance provider is offering discounts on insurance premiums for companies who invest in these solutions.

Senior Sergeant Benson Hedges of the Waikato CIB said that there had been a large number of arrests in the area over the last few months and in over half of the cases, these resulted in the recovery of many other stolen items including mobile phones, jewellery and even cars. The collaboration between StopThief, retail groups and Police meant that the court cases were straight forward and many criminals had been taken off the streets.

Previously whilst there were strong grounds for suspicion, they did not have sufficient evidence that would be admissible in court to enter and search a property, so many robbers were able to get away with their crimes.

Whilst they didn’t want their names used, a number of retailers told us that they were sleeping better at night knowing that the risk of burglary was dramatically reduced and felt safer in their businesses, where previously a number of their friends had gone as far as closing down their stores for fear of the safety of their staff and families.

 

 

 

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My Grocer is Getting Social With Me

Back in the day, when I was a toddler, the grocer was like a family friend. When we went into the supermarket, the butcher would see us coming and set his slicer to thinnest mode and get ready to cut some veal for Wiener schnitzel, just as my mother liked it, he would chew the fat with her and give me a saveloy.

Grocer’s over time became more impersonal and started focusing more on customer acquisition with ads and inserts in newspapers and local rags. Then of course subscriptions to the NZ Herald died down to a trickle and they went to a wireless subscription model, which started with a free Kindle for a 2 year subscription and the local papers are down to 1 per week if you’re in a well populated area.

Impersonal probably isn’t fair because of course I now have a tablet magnet mounted on my fridge which the F&P fridge scanner talks to and that send the order direct to my local Countdown  supermarket for pick up (if I want to touch and feel the fruit or extra little things) or home delivery. The tablet is connected to the home network and lets us watch cooking lessons, checking if we need any of the ingredients to be added to the shopping list, as well as the usual things like streaming music, TV, Skype, internet etc.  just as the other tablets around the house do.

Anyway, I was talking about the switch from acquisition to retention, or back to basics, but using modern technology. I was getting frustrated with the construction at our local supermarket, but am now so impressed with the way they have embraced social media in and out of the store with their new studio. Well it looks like a recording studio, but basically it has no window, so that you can talk to the guys while they are running Facebook, Foursquare Check-In Deals and Twitter campaigns with big video projector displays on the wall showing discussions they are having within and outside of the store.

These people are getting to know real customers and having relationships with them, generating loyalty that reminds me of the way grocers used to do it back in the day.

I remember the story that a friend told me many years ago, of how she went to Lincoln North Pak N Save with twin girls who were really hard to manage. The owner John Street went to her, gave her his business card and said to call him personally and he would arrange for someone to entertain the twins while she was shopping.

I spoke to him subsequently, although he didn’t know that I knew them personally and he explained. A loyal customer like her who spends around $150 a week (I know it was a long time ago) is worth more then $23,000 over 3 years. Now if you think about what it costs to get a new customer, an investment in social media, taken from what they used to spend on daily newspaper advertising isn’t much is it?