It was just another ordinary Saturday morning. I woke up, showered, made myself a Capuccino, scanned the now empty milk bottle out of the fridge and listened to the new Rolling Stones album on Spotify. Who would have thought they would be launching another album? I have to tell you mockers, it has some really good tracks on it. Maybe you forgot what great songwriters those guys are.
My wife and I decided to go out to brunch and I plugged my iPhone into my Belkin car mount which still has that bit on the top that broke the second day I got it. I love it but I must get around to claiming on the warranty. It connected to the Wi-Fi entertainment system in the car and we drove off listening to the rest of the album. I must say, whilst I still have all my record and CD collections, that I am loving Spotify. I just can’t believe how long it took them to get to New Zealand.
Anyway, so we were heading down Oteha Valley Road in Albany when the heads up display in my car told me I had a notification from Fly Buys. I used to mock those loyalty systems, but things have changed since they picked up Proximity Based Marketing. Anyway, it said Mitre 10 Mega had an offer I couldn’t refuse if I could get there in the next 15 minutes. Well we were about to drive right past, but we agreed we might as well stop, and their cafe on the 1st floor was pretty good.
We arrived and I put the Belkin in the boot (next car I get the entertainment system will just connect to my phone and it won’t need a mount, isn’t it funny that no matter what advances there are we are never satisfied?) so my car wouldn’t get broken into and were walking through the car park into into the entrance, just as my mobile got another alert.
It said “Welcome back to Mitre 10 Mr Cappel, glad you could make it. Please look up and to your right.”
I did that and all of a sudden there was a bit of loud music and a green light started flashing above the information counter. There were a few people entering the store with us but when the girl called “Over here Mr Cappel”, I figured she meant us.
Well to cut a long story short, I had purchased a new battery powered lawn mower there 6 months earlier and they were running a location based promotion. The deal was that the first person who had bought a lawn mower from them in the last 12 months who responded to the promotion by coming into the store within 15 minutes of the of the proximity based notification, was going to be given a free leaf blower / leaf vacuum mulcher, and guess what, the first person was me. Our neighbors still hadn’t cut down the giant oak tree that bathes my driveway in golden brown crunchy leaves every May, so this was a pretty good win.
Of course while we were there we bought some more plants and had our brunch, did I say they are nice people in that cafe?
I enjoyed sucking up those leaves with my new toy in the Saturday afternoon autumn sunshine (sunny weekend? I know, right!) that afternoon and made sure it got locked up in the shed straight afterwards, so the dogs wouldn’t chew up the bag like the did on the one I bought a few years ago, the day after I bought it!