Westfield Kills Two Birds with One Stone with EV Charging at Malls

Westfield has stemmed the tide of decreasing shoppers in malls this winter by providing dozens of Electric Vehicle charging stations at shopping malls around New Zealand and Australia. Over the last couple of years many people have been buying electric vehicles, but have found that the range of up to 160km, which wasn’t too bad during summer, reduced dramatically with the use of air conditioning and window heating to warm the car in winter.

This reduced range combined with a continuing decrease in the frequency of people going to shopping malls provided the impetus for Westfield to come up with a new loyalty program for shoppers combined with a mobile application.

Effectively by using their mobile loyalty app, shoppers are rewarded with credits they can use of various purchases, one of which can be redeemed by parking at one of the EV charging stations at the mall. This not only encourages people to visit the mall, but also to stay longer, whilst electric car owners make sure that their car is fully charged before they leave the mall. The application lets loyalty shoppers know when there is a car park available and guides them to it. It also alerts them when the car is fully charged.

A spokesperson for Westfield New Zealand said that already in the last 2 months they had seen significant use of the charging stations and many retailers, particularly fashion and the food halls and cafes have seen a regrowth in trade.

Event Cinemas have also announced that they are going to trial a number of EV chargers in selected movie theatres in Australia in conjunction with their CINE BUZZ loyalty program. Each time a CINE BUZZ member has purchased 5 movie tickets they will be entitled to a full car charge for free.

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New Zealand Rooftops to power the country

Based on research developed by scientists at USC, electricity is being produced on home and business roofs all over the country, feeding the now popular electric cars with sustainable electricity and selling surplus energy back into the grid for all to share.

Liquid Energy

It took a couple of elections and a lot of pressure from the Green Party, but finally the feed in tariffs that we have been asking for over recent years have been implemented.

The tipping point was the ability to create liquid solar cells as nanocrystals that can be ‘printed’ onto other materials. Roof material manufacturers were able to design roofing sheets and tiles which look normal, but are in fact covered with solar cells.

Farmers have welcomed this technology and have covered farm buildings with solar cells reducing the problems caused by power outages in rural areas and reducing their overheads.

In addition to now having a sustainable power infrastructure for New Zealand, this initiative has generated a whole wave of new jobs in roofing materials design and manufacturing, installation, smart metering design and much more.

New Zealand has become a world leader in this technology and has once again been able to proudly call itself a clean green country.

Electric vehicles have become not only more viable with ease of access to electricity, but they are now truly green because the power generated to run them is no longer produced by sources requiring the use of fossil fuels.