Tag Archives: Old School

Mar 31 2019

I Love my Driverless Hotel Showroom

People on a PlaneBack in the day I when I first used to sell scanning systems to supermarkets. I’d hop on a plane and fly somewhere like Napier, get into a rental car and then drive to visit all the large owner operated supermarkets between there and New Plymouth. It would take me around 3 days. A lot of that time was spent driving or waiting to see the owner.

What a difference to the hotelpod I use today. When they came out in 2025, everyone thought it was a load of hype. Who would bother?

So now I leave the night before. I take my guitar, a demo system that the engineers put in before sending it on to me, and settle in to relax on the drive down in the executive sized hybrid pod. It arrives in Napier during the night and when I wake up at 6AM, it has already docked into the hotel proper, so I can have a nice hot shower and catch up on the news on the 75″ TV.

I go down to the restaurant and enjoy a fresh flat white with my buffet breakfast, go back to my room and make sure everything is back in the pod before it un-docks and takes me to my first supermarket call.

Instead of waiting in the queue of sales people and merchandisers, I have a wander around the store and look at how things are working, chat with a few of the staff and then head back to the pod, for a one-on-one with the owner operator, who is curious to see the pod and the new 3D scanning system I’ve brought with me to show him.

He’s curious about my travel mode, so I take him for a drive along the freeway, building my relationship with him over a coffee. I probably should get a commission from the manufacturer because I think he’s deciding to buy one himself to replace the old Winnebago, which was great in its day, but pretty tiring as a way of having a holiday.

We have a good discussion about his aged stock, the concept of putting people on checkouts as a novel way of building a relationship with customers again and I soon take my leave.

As I hop back in the pod at 9AM, heading for my second call of the day, I record a video proposal for my prospect I have just visited, with stats based on how I can improve his stock using 4D heat maps of the product groups I believe have a lot of upside; and a presentation of the ROI I believe the system will deliver with 18 months.

The pod advises me that there has been an accident ahead, a serious one between a Level 4 and an old school car that has left the road closed. It recommends that I switch the order of my visits, so I have my Virtual Assistant shuffle my meetings with my clients’ Va and she confirms that my next call is now 90 minutes away. I relax and catch up on some email Yep still that dreaded Inbox, as I head to my next stop.

On Friday night, the pod drops me back home at around 7 PM. 10 years earlier, that’s the time I would have been waiting on my luggage at the airport, having seen the still heavily congested traffic on the motorway from the air and it would have been more like home at 9PM tired and frazzled. I unload my kit and the guitar (I wrote a new song on the way home called Blues in an Airconditioned Pod), and greet the family, probably feeling more relaxed and refreshed than they are. The pod heads back to the office where they will remove the scanning demo kit and release it for housekeeping to ready it for the next happy traveller.

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Sep 10 2012

My Grocer is Getting Social With Me

Back in the day, when I was a toddler, the grocer was like a family friend. When we went into the supermarket, the butcher would see us coming and set his slicer to thinnest mode and get ready to cut some veal for Wiener schnitzel, just as my mother liked it, he would chew the fat with her and give me a saveloy.

Grocer’s over time became more impersonal and started focusing more on customer acquisition with ads and inserts in newspapers and local rags. Then of course subscriptions to the NZ Herald died down to a trickle and they went to a wireless subscription model, which started with a free Kindle for a 2 year subscription and the local papers are down to 1 per week if you’re in a well populated area.

Impersonal probably isn’t fair because of course I now have a tablet magnet mounted on my fridge which the F&P fridge scanner talks to and that send the order direct to my local Countdown  supermarket for pick up (if I want to touch and feel the fruit or extra little things) or home delivery. The tablet is connected to the home network and lets us watch cooking lessons, checking if we need any of the ingredients to be added to the shopping list, as well as the usual things like streaming music, TV, Skype, internet etc.  just as the other tablets around the house do.

Anyway, I was talking about the switch from acquisition to retention, or back to basics, but using modern technology. I was getting frustrated with the construction at our local supermarket, but am now so impressed with the way they have embraced social media in and out of the store with their new studio. Well it looks like a recording studio, but basically it has no window, so that you can talk to the guys while they are running Facebook, Foursquare Check-In Deals and Twitter campaigns with big video projector displays on the wall showing discussions they are having within and outside of the store.

These people are getting to know real customers and having relationships with them, generating loyalty that reminds me of the way grocers used to do it back in the day.

I remember the story that a friend told me many years ago, of how she went to Lincoln North Pak N Save with twin girls who were really hard to manage. The owner John Street went to her, gave her his business card and said to call him personally and he would arrange for someone to entertain the twins while she was shopping.

I spoke to him subsequently, although he didn’t know that I knew them personally and he explained. A loyal customer like her who spends around $150 a week (I know it was a long time ago) is worth more then $23,000 over 3 years. Now if you think about what it costs to get a new customer, an investment in social media, taken from what they used to spend on daily newspaper advertising isn’t much is it?