LEGO leaps into the Future with Branded 3D Printing Technology

A few years ago LEGO was worried about look alike competitors and their impact on business. Today on the eve of their centenary, they have once again taken the world by storm with LEGO branded 3D printers and filament recyclers.

Now children (and not so young children) can enjoy printing their own blocks from LEGO designs and when they are bored with them, or they fade or get broken, they put them in the filament recycler and create new ones again. The zero waste concept has earned LEGO global recognition for helping to reduce mountains of plastic waste.

Setting up the LEGO 3D Printing Education Trust through the LEGO Foundation, LEGO has so far donated 3D printers to over 1,000 schools in 23 countries, to both high and low deciles, together with training courses on Computer Aided Design, 3D printing and modeling, and new venture business training.

They have set up a global cloud based design business where designers can earn royalties whenever people purchase their LEGO 3D designs.

Next year the most successful designers will travel with their parents, courtesy of LEGO, to their HQ in Billund, Denmark, for the inaugural LEGO 3D Printing design competition, where they will celebrate the most successful designs by age group. The top student designers will also be offered university scholarships to continue their education in related fields such as CAD, programming, 3D printing, chemistry, engineering and design.

Innovation head of LEGO, Magnus Blokker said that the company had recognised that despite the almost 100 year success of the company, which was founded in 1932, it was time for the company to reinvent itself and what better way to do it than engage their own fans and customers in the design and marketing of the product.

Board Manager Bau Isovernow said that the company is very excited to be reinvigorating the company and supporting the zero waste movement. The next step is going to be the development of their own whey based, biodegradable filament, so that any ‘blocks’ that are not recycled can simply be composted as they come from cow based milk waste. In fact they are good for the soil rather than a contributor to pollution.

 

 

 

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Wonder Why My Garage is Humming

 

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So I finally did it and decided to go for an electric car and to make the Corvette my summer weekend car.

So what am I getting that changed me from being a bit of a petrolhead to electric besides the price of petrol? A friend of mine  was involved in a US startup which he has brought to NZ called 3D Car Ltd. You buy a car chassis complete with electric motor, running gear, a choice of dashboards and light systems and you get a 3DPaaS or 3D Printer as a Service.

The cars themselves start with a choice of 10 models, and I have chosen a stock model, just for confidence that it has been designed and testing for aerodynamics and safety. There is already a group of 200 Open Source designers, mostly in the US and Europe who are creating variants and new designs as well as custom shops who will design a car to your specs for a fee. None in New Zealand yet. They are super fast to 110 km per hour and then all but silent. I’m wondering if I should have a white noise generator so that pedestrians and cyclists will hear me coming. Any ideas on what that sound could be?

I got together with my next door neighbor and we both bought kits and shared the rental cost of the printer. They came with a choice of models and I bought a design that looks like the 2025 Corvette (but with 4 seats, right hand drive and gullwing doors).

So that humming sound you can hear from my garage is a mix of my kids moaning because they had to clear all of their stuff that they haven’t looked at for 15 years to make room for the 3D printer which is currently manufacturing the rear panel in go-fast yellow. It actually makes very little noise and I went to check on it a few times to make sure it was working. It’s mesmerising and I love watching it, which means the Corvette is getting plenty of polish while I watch my new car emerge from strands of polymer composites (super strong).

The system has to go through compliance when it is finished but 11 New Zealand built cars have already been given certificates and passed their Warrants of Fitness with flying colors. So in 2 months time, my neighbor and I will both have brand new electric ulta modern looking sports cars for around $40,000 each.

You can stop reading here, but I want to tell you about my favorite feature of 3D Car’s services. First of all a little about an OCD obsession I used to have. Back before digital picture frames I used to have a wooden frame on my office desk that held postcards and similar sized photos. I inherited about 1,000 old postcards from my late grandfather, which started it all, because it seemed a shame that no one ever saw them. Every day I used to religiously swap out the image and put in a new one. It was a habit I did for years and I used to feel a little uneasy if I didn’t do it. I loved looking at something different every day.

So here’s what 3D Car Ltd offers. Any time you like, you can rebuild your car into a totally new model that might not look anything in the slightest like your last car, or you can build modified components of your car, so you could have new features as people open source design them, like new LED lights or an electric spoiler that comes out of the back guard when you reach a certain speed.

Some of the components can be nibbled and reused although the parts requiring structural or aerodynamic strength have to be replaced with new polymers.

What this means is that in 2 years time, if I wanted to, for the cost of the raw materials and the rental of a 3DPaaS, I can rebuild a totally new looking car, or if I still love the car I have but hate the stone chips, I can just recycle and rebuild the parts that don’t look like they came straight out of the showroom any more.

Anyway, I have to go, the Corvette Car Club is coming over to see what I am doing and no doubt to give me a hard time. Actually they won’t, they are very supportive and one of them has already pre-ordered one of the first generation electric Corvettes which is costing a lot more than my new beaty I might add!

See you in the future.

Lego’s Strike at Plastic Pollution with 3D Printers Increases Share Prices

legoLego’s shift a few years ago to selling 3D printers and blueprints for their blocks has seen their share value grow dramatically despite the naysayers who said they were committing commercial suicide.

Instead of selling blocks, they now sell 3D printers with biodegradable PLA filament and downloadable blueprints for an ever growing variety of blocks and other shapes.

Lego biodegradable PLA filament comes in a variety of colors and whilst they don’t have the strength (and plastic pollution potential) of the old blocks that last for decades and end up as landfill, you can also buy an extruder which grinds up the plastic and allows you to rebuild new pieces from the same material.

This innovation won them the 2025 Frost & Sullivan Green Manufacturing Excellence Awards and has resulted in an explosion of new designs of Lego Toys. Lego gained a strong resurgence since the Lego movie came out in 2014, but were concerned about being good corporate citizens and this initiative has ensured that they stay highly profitable despite the fact that they are no longer manufacturing their own blocks and toys.

When challenged about job losses, Lego VP of Manufacturing Morty Fied said that they are actually employing more people than before, because the block manufacture and packaging had been largely automated in factories and now they are employing many CAD toy design specialists and supporting horticulture where the raw materials are grown and extruded into biodegradable filament. He challenged other toy makers and manufacturers of plastic products to follow suit and help reduce the impact of plastic products to the environment.

FilabotMeanwhile in several countries such as India and many in Africa some forms of plastic waste are compatible for plastic extrusion with devices like the Filabot, another recent high flyer.  This has resulted in people scrambling to recover waste plastics from landfill where they would have been an eyesore and dangerous pollutant for decades. Today’s rubbish is producing tomorrow’s prized toys and other products including tools and musical instruments.

3D printed sitar

3D printed Sitar

3d printed guitar

3D printed guitar